РАЗДЕЛ 1. Corporate alliances
Тема 1. Different types of corporate alliances.
Тема 2. The benefits of creating corporate alliances.
Тема 3. The reasons for failures in alliances.
Тема 4 Tips on preparation and planning of corporate alliances.
Case study 1: Fitzburg Tire Company, construction
РАЗДЕЛ 2. Projects
Тема 1. Different types of projects.
Тема 2. The stages of project work.
Тема 3. The potential problems and hazards connected with project planning.
Case study 2: Wilson Chemicals (Ghana, Ltd.), chemical industry
РАЗДЕЛ 3. Teamworking
Тема 1. Professor Belbin’s classification of team members.
Тема 2. The types of business meetings.
Тема 3. The role of a team leader in teamworking.
Case study 3: Millars Bank Ltd., banking
РАЗДЕЛ 4. Information
Тема 1. The role of information technologies in a business world.
Тема 2. The use of intranet and other computer networks in a company.
Тема 3. The outcomes of digitization
Тема 4. The key issues of business intelligence.
Case study 4: Leclerc Machines de Cuisine, food processing
РАЗДЕЛ 5. Technology
Тема 1. The influence of technological advances on business world.
Тема 2. The use of nanotechnology in business.
Тема 3. Innovations in business.
Case study 5: Tanaka Komuten Company, Ltd., construction
РАЗДЕЛ 6. Advertising
Тема 1. The use of advertising media in business.
Тема 2. Planning and launch of an advertising campaign.
Тема 3. Unsuccessful advertising campaigns.
Case study 6: Harding tool corporation, machinery
РАЗДЕЛ 7. Law
Тема 1. The types of lawsuits in business.
Тема 2. The negative consequences of litigation for enterprises.
Тема 3. The changes to be introduced in the USA and European law system.
Тема 4. Discussion of scandalous court cases.
Case study 7: Comtec Corporation, computing
РАЗДЕЛ 8. Branding
Тема 1. The importance of branding a product.
Тема 2. Successful and unsuccessful brands.
Тема 3. Corporate brands.
Тема 4. The influence of branding on the image of a company.
Case study 8: Hanover Public Systems, industrial electric equipment
РАЗДЕЛ 9. Investments
Тема 1 The ways of raising investment for start-ups.
Тема 2 How venture capitalists plan their investment policies.
Тема 3 Ethical investment.
Тема 4. The work of stock markets.